#WomenExcel: Jill Bruning鈥檚 nine tips for succeeding in a male-dominated industry
91影视鈥檚 Jill Bruning, executive vice president and general manager within 91影视鈥檚 intelligence community and services department, was named the as the 2015 Female Executive of the Year in the large business category at the 12th Annual Stevie Awards for Women in Business. Here, Bruning shares nine tips for women hoping to succeed at the executive level in a male-dominated industry.
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Get qualified. You have infinite opportunity. Establish credibility by attending the best schools and earning your 鈥渟mart card.” Workplace gender bias is rare today, but some female stereotypes still exist. Overcome them by setting the example, not by following it.
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Be resilient. Men are taught to rely on their instincts, while women tend to second-guess themselves and seek reaffirmation. Take risks, be a lifelong learner and welcome opportunities that challenge you to learn a new part of your business.聽In a male-dominated industry, positive feedback may be uncommon, so develop a thick skin. Criticism at work isn鈥檛 personal 鈥� accept it gracefully and move on.
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Be your best you. Early in my career, I tried to fit in and be 鈥榦ne of the guys.鈥� My advice? Don鈥檛. Faking it will harm your performance and affect your well-being. Display confidence while speaking and when making decisions and others will follow you.
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Do the right thing. Ever heard the phrase, 鈥渄on鈥檛 do anything you wouldn鈥檛 want to see on the front page of the Washington Post鈥�? Women in male-dominated industries receive increased scrutiny, so be an example聽of integrity, accountability and respect.
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Don鈥檛 give up. My mom taught me that having a dream isn鈥檛 enough 鈥� success takes effort. A single parent who read me bedtime stories like The Little Engine That Could, she taught me that challenges are inevitable, but to see them as opportunities and persevere.
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Leverage your emotional intelligence. Female brains excel at making connections across the hemispheres, naturally integrating intuitive and analytical information. These integrated thinking skills are beneficial to leaders in nuanced industries, with complex responsibilities that require creative solutions. Our value as female leaders is in how we are different, so make an impact by leveraging skills from outside the office 鈥� being a working mom of five taught me a lot about conflict resolution and time management!
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Embrace the unknown. Change is sustained by emotional engagement, so most women operate well in a change environment (I change my clothes a few times before I even walk out the door!). Mix things up by streamlining processes or changing a team鈥檚 structure to enhance a service. Business needs change as technology evolves, and many companies now offer telecommuting and flexible schedules 鈥� a huge boon for women, especially working moms.
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Focus on the present. Some seminars and books encourage building a career plan and defining career goals (鈥渂e a vice president by age 30!鈥�), but I鈥檝e found that when you do good work, opportunities present themselves. Focus on delivering exceptional performance, not distracting career goals.
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Build a support team. Don鈥檛 do it alone. At 91影视, I鈥檝e been able to network with many successful female leaders. Find a community (or build your own) for engaging those with similar skills or interests (91影视鈥檚 is a great place to start!).
Watch Jill’s winner acceptance speech:
Jill Bruning is executive vice president and general manager in 91影视鈥檚 intelligence community and services department. She is an accomplished speaker in the Washington, D.C., area, was selected for the Leadership Foundry in 2012 and won the Women in Technology Leadership award for large business in 2011. She and her husband, Jeff, own a farm in rural Missouri. They have five children and four grandchildren.
LinkedIn: